A Wi-Fi hotspot is an area with an accessible wireless network, say in an airport, at a park, in a hotel, or in a public area. Consumers can use these to easily get connected to the internet, and typically rely on wifi hotspots while they’re on the go, as they’re exceptionally convenient. These networks can be public, where anyone with a proper device can join the network, or private, requiring authentication before gaining access to the internet.
Hotspots offer service providers or operators who own the network a plethora of benefits, including:
Increasing customer retention – offering customers the ability to connect on-the-go virtually anywhere is huge plus. For operators, this can increase stickiness by amplifying the convenience factor you’re able to offer- making it easier for customers to return to you for their connectivity needs.
Building brand awareness – With your SSID popping up in everyone’s available networks list, you’re sure to enhance your brand recognition and awareness simply by being available. Plus, if users connect to your network and find the experience to be easy and reliable, this just may convert a user to a customer!
Adding pay-as-you-go transactions – augment your revenue by generating new product income with pay-as-you-go connectivity.
Creating partnerships with mobile operators for offload – this helps mobile operators fill in coverage gaps, offload traffic in congested or high-density areas, and reduce roaming costs when subscribers are out of footprint.