With connectivity comes an exchange of information, which can be used to help enhance people’s experience at the venue. Imagine arriving at a venue, connecting to the network & having the opportunity to have a guided experience when you arrive – whether that’s a pop-up stadium map with your seat location and directions, a conference itinerary with session locations throughout the conference center, or something as simple as a coupon for coffee since you’ve arrived early to your event. This gives vendors the opportunity to really tailor guest experiences, so that each visitor gets the most out of their time at the venue.
2. Deeper Engagement
One of the best things that a stadium, arena, event venue, conference center, etc. can do is to augment the event experience, so that outside of all the plays, sessions, or talks that the event organizers have planned their experience at the venue is seamless, enjoyable, and adds a level of comfort that otherwise wouldn’t be possible. Wi-Fi networks offer venues the chance to supplement the events, whether that’s a recap of the play you missed on the way to the bathroom, a highlight from a session you passed up on to go to another one at the same time, or a behind the scenes look at how they assembled the stage for the concert before you arrived. Building this relationship with visitors creates a greater pull for people to attend events at the venue & for organizers to book their events there.
Wi-Fi beacons make it easier than ever to pinpoint visitor locations – this can help guide visitors with relevant information, such as how long the nearest bathroom wait is going to be, what the line looks like at the concession stand, and how to safely exit the venue once the event is over.
4. Social Sharing
At events, one of the biggest drivers for organizers is to publicize the experience and promote attendance. If you make it easier for visitors to share their experience and organizers to promote their event – it’s a win-win for all the stakeholders involved. Plus, offering visitors the ability to login to their social accounts as a way to connect to the network makes it simple to re-engage with the same visitors down the line. Wi-Fi drives social sharing because there’s need for more data capacity – file sizes now are almost 13% larger than they had been in the past. Meaning in order to efficiently share to social & stay engrossed in the event, Wi-Fi connectivity is imperative.
Everyone loves a discount. Offer visitors real-time promotions for the event so they can get the most out of their visit without breaking the bank. Wi-Fi not only empowers venues to offer discounts right out of the gate, but coupled with localization and visitor data, these offers can be personalized and targeted so that they offers visitors receive are relevant and exciting.
Finally, Wi-Fi equips venues with a plethora of data to identify what went well and what didn’t. Identifying what visitors like, engage with, and return to is immensely helpful in continuously optimizing the experience so that when they (hopefully!) return, that experience always one-ups the previous visit. Plus, network visibility keeps mean-time-to-resolution down and network performance up, which makes everyone happy – another win-win!
We help the top stadiums, venues, and arenas around the world engage with their visitors and offer an unparalleled experience. If you’re looking to ramp up connectivity in your venue – let us know! We’re more than happy to help!